Weight Loss Motivation - Focus On Fitness

I'm finding that the best motivation for permanent weight loss is focusing on fitness. In the past I would try this-and-that-diet or eating plan and I'd lose weight, but once I'd lost the weight my goal was achieved, so there was no longer a need to focus on weight loss, consequently I would return to my old weight gain habits. Now I focus on fitness and since fitness and health are lifelong goals, I'm keeping the weight off.
I now eat healthier, I exercise more and I continue to look for ways to stay focused on fitness. Yes, weight loss is still a goal, but it is not the main focus....fitness comes first and weight loss seems to follow.

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